Web search is changing fast, maybe faster than everyone could imagine.
Google is changing at the same speed. None can blame them for it: social factor has increased drastically through last years, in a way that it’s not possible not taking it into account.
It’s a fact that user’s perspective versus Google search is changing, too. Many people consider Google’s quality and relevancy worsening, not always for rational reasons.
Born as an example of usability and minimalism, Google’s SERP pages have reached out an unnatural complexity: too many items, vertical search, and now social search. Complexity is difficult to handle, even for a such powerful and celebrated algorythm.
What it is really upsetting users are worsenings on relevancy and mostly privacy issues. Google isn’t always giving out best results for any kind of query, it stores your web behaviours (navigation and interests) and, if you use a Google account, all your personal datas.
DuckDuckGo was born and has found followers working on this fear. This search-engine, founded by Gabriel Weinberg, has a clean interface and doesn’t use tracking policies, but it capitalizes on crowdsourcing infos from other websites (Wikipedia, above all).
The big-earning corporate vs little independent nichè non-profit site? Quantity vs Quality? Not so easy. DDG gives out very good results, but its index isn’t so wide and complete. Initially they didn’t put ads, but actually they do (first result on SERP page).
Is it a real issue being tracked? Maybe just for a minor part of users. Majority of them has a social network account, so they’re used to have a “tracked” privacy. Using DuckDuckGo is like using Google at its beginnings. The difference is that Google already exists and I don’t think we need another one. We need semantic search.